Are you looking to advertise your products or website?Internet Marketing. | Search Engine Friendly Pages.
May 7, 2014
- Search Engine Friendly Pages
There is no point in building a website unless there are visitors coming in. A major source of traffic for most sites on the Internet is search engines like Google, Yahoo!, MSN, Altavista and so on. Hence, by designing a search engine friendly site, you will be able to rank easily in search engines and obtain more visitors.
Major search engines use programs called crawlers or robots to index websites to list on their search result pages. They follow links to a page, reads the content of the page and record it in their own database, pulling up the listing as people search for it.
If you want to make your site indexed easily, you should avoid using frames on your website. Frames will only confuse search engine robots and they might even abandon your site because of that. Moreover, frames make it difficult for users to bookmark a specific page on your site without using long, complicated scripts.
Do not present important information in Flash movies or in images. Search engine robots can only read text on your source code so if you present important words in Flash movies and images rather than textual form, your search engine ranking will be affected dramatically.
Use meta tags accordingly on each and every page of your site so that search engine robots know at first glance what that particular page is about and whether or not to index it. By using meta tags, you are making the search engine robot's job easier so they will crawl and index your site more frequently.
Stop using wrong HTML tags like <font> to style your page. Use CSS (Cascading Style Sheets) instead because they are more effective and efficient. By using CSS, you can eliminate redundant HTML tags and make your pages much lighter and faster to load.
Posted by THE GROOVY GROUP®. Posted In : Marketing
7 Sure-fire Ways To Increase Your Traffic.
May 7, 2014
7 Sure-fire Ways To Increase Your Traffic
Internet. Business. Profit. To fully integrate all of these words into a successful merging you will need another word. Traffic. Every article you will find about making your site or company successful would always include the importance of generating traffic.
So, we all know that in the core of it all, traffic is the most essential thing to a successful internet based business company. Aside from ensuring that you have a great product to sell, and you have your company’s internal organization well taken core of, it would be time to get to the nitty gritty of things, generating traffic.
If you already have a site and you want think that you're not getting the traffic that you're supposed to be getting, then its time to reconsider. If you are contending in these very competitive business, you should always be a step ahead of your competition, increasing your traffic flow should have been done starting yesterday.
Timing is essential, that’s an old adage known to everyone. But with generating traffic, you should always be on your toes and be a day ahead of everyone. Never think of today and tomorrow as a starting point for making your site traffic laden, it should always have been yesterday.
To help you out in generating more traffic for your site, here are some seven surefire ways to increase your traffic starting from yesterday.
1) Invest in good advertising with search engines
Google’s Adwords and Yahoo’s Overture provide great advertising schemes that are very truly popular and assures great traffic. Although with this sure-fire way to increase your traffic would cost some money. While some would shy away from spending money to increase traffic, it is imperative in this case to do so because Adwords and Overture is the top sure-fire way to increase your traffic.
You could see for yourself the success this search engine advertising methods have reaped rewards for so many companies. Lots of site feature these advertising system and many have signed on to reap the benefits. Do not be left behind. Every penny is worth it with using Google and Yahoo’s advertising.
2) Exchange or Trade Links with other sites
With exchanging links with other sites, both of you will benefit from the efforts both of you do to enhance your sites traffic. When one site features another sites link, they could provide one another with the traffic one site generates. The efforts are doubly beneficial because it would seem like both of you are working to generate more traffic. The more links traded with more sites the more traffic could be expected.
3) Use Viral Marketing
Viral marketing allows you to spread the word about your company and product without any costs or if ever low costs only. This is a marketing method that can be quite sneaky; you can attach your company’s name, product or link to a certain media such as a funny video, entertaining game, an interesting article or a gossip or buzz. With this method, people get infected with the creativity and entertainment of the medium that they will pass it on to many people.
4) Search and use proper keywords or keyword phrases for your sites content
Search engines look for certain keywords that they would show in their results page. In doing so, having the right keyword and keyword phrase is a high requirement in ranking in high in search engine results. You could write your own content or you could hire someone to do it for you.
5) Write Articles that can lead traffic to your site
Submit articles to sites that would contain the same subject that your site deals in. If you sell car parts write press releases and articles about cars and car parts. Attach your sites description and services at the end of the article as well as the link.
6) Join forums and form online communities
Capture a market and show your expertise and credibility. When you found a good foundation for your site, people will trust you and your site and will pass on to many people their trust. Traffic will certainly increase because they know that you can provide what they need.
7) Lastly, Offer newsletters.
If many people know what you are about and your existence is shared with many others, you will find a loyal traffic that can provide you with more traffic by recommendation. If you arouse the curiosity of your customers they would be pushed to help you with your traffic.
Internet. Business. Profit. To fully integrate all of these words into a successful merging you will need another word. Traffic. Every article you will find about making your site or company successful would always include the importance of generating traffic.
So, we all know that in the core of it all, traffic is the most essential thing to a successful internet based business company. Aside from ensuring that you have a great product to sell, and you have your company’s internal organization well taken core of, it would be time to get to the nitty gritty of things, generating traffic.
If you already have a site and you want think that you're not getting the traffic that you're supposed to be getting, then its time to reconsider. If you are contending in these very competitive business, you should always be a step ahead of your competition, increasing your traffic flow should have been done starting yesterday.
Timing is essential, that’s an old adage known to everyone. But with generating traffic, you should always be on your toes and be a day ahead of everyone. Never think of today and tomorrow as a starting point for making your site traffic laden, it should always have been yesterday.
To help you out in generating more traffic for your site, here are some seven surefire ways to increase your traffic starting from yesterday.
1) Invest in good advertising with search engines
Google’s Adwords and Yahoo’s Overture provide great advertising schemes that are very truly popular and assures great traffic. Although with this sure-fire way to increase your traffic would cost some money. While some would shy away from spending money to increase traffic, it is imperative in this case to do so because Adwords and Overture is the top sure-fire way to increase your traffic.
You could see for yourself the success this search engine advertising methods have reaped rewards for so many companies. Lots of site feature these advertising system and many have signed on to reap the benefits. Do not be left behind. Every penny is worth it with using Google and Yahoo’s advertising.
2) Exchange or Trade Links with other sites
With exchanging links with other sites, both of you will benefit from the efforts both of you do to enhance your sites traffic. When one site features another sites link, they could provide one another with the traffic one site generates. The efforts are doubly beneficial because it would seem like both of you are working to generate more traffic. The more links traded with more sites the more traffic could be expected.
3) Use Viral Marketing
Viral marketing allows you to spread the word about your company and product without any costs or if ever low costs only. This is a marketing method that can be quite sneaky; you can attach your company’s name, product or link to a certain media such as a funny video, entertaining game, an interesting article or a gossip or buzz. With this method, people get infected with the creativity and entertainment of the medium that they will pass it on to many people.
4) Search and use proper keywords or keyword phrases for your sites content
Search engines look for certain keywords that they would show in their results page. In doing so, having the right keyword and keyword phrase is a high requirement in ranking in high in search engine results. You could write your own content or you could hire someone to do it for you.
5) Write Articles that can lead traffic to your site
Submit articles to sites that would contain the same subject that your site deals in. If you sell car parts write press releases and articles about cars and car parts. Attach your sites description and services at the end of the article as well as the link.
6) Join forums and form online communities
Capture a market and show your expertise and credibility. When you found a good foundation for your site, people will trust you and your site and will pass on to many people their trust. Traffic will certainly increase because they know that you can provide what they need.
7) Lastly, Offer newsletters.
If many people know what you are about and your existence is shared with many others, you will find a loyal traffic that can provide you with more traffic by recommendation. If you arouse the curiosity of your customers they would be pushed to help you with your traffic.
Posted by THE GROOVY GROUP®. Posted In : Marketing
What is Social Networking?
May 7, 2014
- What is Social Networking?
Social networking, we have all likely heard of it before, but not everyone knows what it means? If you were asked to define what social networking was, would you be able to give an accurate definition. Unfortunately, most individuals cannot, even though it is likely that they participate in some form of social networking, especially online.
Social networking is defined as the grouping of individuals together into to specific groups, often like a small community or a neighborhood. Although social networking is possible in person, especially in schools or in the workplace, it is most popular online. This is because unlike most high schools, colleges, or workplaces, the internet is filled with millions, if not more, of individuals who are looking to meet other internet users and develop friendships.
When it comes to social networking online, websites are used. These websites are known as social networking websites. Social networking websites are, in a way, like an online community of internet users. Depending on the social networking website in question, many of these online community members share a common bond, whether that bond be hobbies, religion, or politics. Once you are granted access to a social networking website you can begin to socialize. This socialization may include reading the profiles or profile pages of other members or even contacting them.
The friends that you can make are just one of the many benefits to social networking online. Another one of those benefits includes diversity. Unlike in most schools or workplaces, the internet gives individuals, from all around the world, access to social networking sties. This means that although you are in the United States, you could develop an online friendship with someone in Japan. Not only will you make a new friend, you but may also learn a thing or two about a new culture.
As previously mentioned, social networking often involves grouping specific individuals or organizations together. While there are a number of social networking websites that focus on particular internets, there are others that do not. These websites are often deemed traditional social networking websites. These types of websites typically have an open membership. This means that anyone can become a member, no matter what their hobbies, beliefs, or views are. However, once you are inside this online community, you can begin to create your own network of friends; thus eliminating others that do not meet your criteria.
If networking on the internet sounds like something you would be interested in, you are encouraged to learn more about it, such as the dangers of social networking. These dangers often involve online predators or individuals who claim to be someone that they are not. Although danger does exist with networking online, it also exists with networking out in the real world. As when you are meeting friends at a bar, school, or work, you are advised to proceed with caution online. By being aware of your surroundings and who you are talking to, you should be able safely enjoying social networking online.
Once you have learned everything that you feel you need to learn, about social networking online, you can begin to search for networking communities to join. This can easily be done by performing a standard internet search.
Posted by THE GROOVY GROUP®. Posted In : Social Networking
10 Ways To Promote Your Blog.
May 6, 2014
- 10 Ways To Promote Your Blog.
2. Promote your status update with your blog link. This is a tool that Social Media sites has given you to keep your content in front of people who like your page. Think about how much content filters through your newsfeed; realize that the people who like your page are not going to see your content unless it is engaged with (liked, commented and shared). Give people the chance to see your content by promoting it. How much? Depends on how many people like your page. Start with a small budget and grow it as you improve your content.
3. Share your blog post in a group, or three. You want these blog posts to be relevant to the group. If you like and comment on other people’s content in the group, your content is more likely to be engaged with.
4. Post a link to your blog post; include relevant hashtags. These can be location-based and content-based. Don’t try and be cool and #makeupstupidhashtags, use relevant hash tags that are searchable. For this post, for example, I will use #socialmedia, #marketing, #sanfrancisco, #bayarea. If you are blogging for your yoga studio, consider hash tags such as #yoga, #meditation, #vinyasa, #SF, #bayarea (change your location as relevant for your studio).
5. Share a status update on the business website LinkedIn (play with sharing to just your LinkedIn network and everybody). If your content is relevant to a group you are in, start a discussion with a link to your blog post. This is a great way to share your knowledge with your business network and establish your credibility.
6. Pin your picture on Pinterest and include the teaser text in the caption for the picture. Edit the picture and you can now add a link to your blog post. When people click on your image on Pinterest to enlarge it, and then click on the image again, they will be taken to your blog post.
7. Post your pictures online. You can filter the image to make it look different. This is a great way to keep your content spreading and your presence growing.
8. Post a link to your blog post by having two or more websites, then create as many backlinks as possible leading to your new project or website. This is what the serious web developers do.
9.Comment on blog posts that are relevant to your blog post and share a link to the blog as a reference. Remember that your comment must be good or your link will not have an impact. You do not want to be treated as spam; you want your comment to be so good that people want more!
10. Share it again. Really. Go ahead and Post it a day later. Share in a different group on LinkedIn. Share the post from your page personally on other social networks. Play with variations of how and where you are sharing the content. You have to remember that only a small portion of your network will see your content, each site filters what people see. If your content is good, it will get seen by more people. Rinse and repeat.
Sharing your blog posts is a great big experiment, like all of our activity with social media. You have to be willing to play and be okay with being wrong. The more you share your knowledge and passion on your blog, the more you have to promote it and make sure we see your content. It is not enough to be brilliant anymore, you have to share what you know. The more you give, the more you will get.
If you know someone who blogs, start by sharing this blog post with them.
Posted by THE GROOVY GROUP®. Posted In : Marketing
Internet Marketing | Getting a “Buzz” On.
May 6, 2014
- Getting a “Buzz” On.
Viral marketing has matured a bit over the years. There seems to have been a shift to the web not just being seen by agencies and brands as another tick box for any ad campaign, which is significant enough, but now being the medium where a campaign is launched to create a buzz before it hits TV and print. Even before a movie is released which used to be seen as the pre-launch buzz-generation activity. Big business “gets it”.
Buzz works! It can work for small and start-up businesses, as well. The planning stage of a viral campaign will set out objectives and develop the viral theme for a buzz. There are three core components to any viral campaign and businesses of any size can use them. They are:
1. The creative material: the viral agent that embodies the message you want to spread in a digital format (image, video, text, etc). The trick is to put together material that people will be eager to share with their family and friends and people are much more eager to share “entertainment.”
2. Seeding: distributing and placing the agent online in places that provide the greatest potential spread. Direct viral material downloads or links on specialist viral third-party web sites in order to create awareness and spread before users get to the campaign destination site.
3. Tracking: Measuring the spread of the campaign to provide accountability and prove success. It is absolutely vital that you know what is or is not working. The only way to get that information is to track the results of your seeding.
Lessons have been learned, trends have been developed and there is definitely some science involved in creating a buzz successfully. The buzz technique is here to stay and, if used strategically, it can make a difference to the success of your e-business.
Download PDF Version
Posted by THE GROOVY GROUP®. Posted In : Marketing
Using Videos in Viral Marketing.
May 6, 2014
- Using Videos in Viral Marketing.
More and more advertisers are adopting video as broadband continues to rise and ad-serving technologies become more sophisticated. Online video advertising is really taking off. Users’ attention can be captured and ads stand out from the crowd in an increasingly ad-cluttered online environment. It is true that video formats cost five to ten times more to serve than standard banners and they involve a lot more production and implementation work but they may well be worth all of that if they achieve greater response rates.
Where to use online video if wishing to maximize its effect, is what advertisers must carefully consider. Video to be used on the Internet should be information and communication focused while video to be used on television should be focused on entertainment.
Like everything else, there are good ways and bad ways to use video advertising. Right now most marketers are incorporating their audio-visual content into existing embedded ad formats like banners or over-content formats like pop-ups. Though this could reach a potentially large audience, viewers are likely to be less captivated and more annoyed by these disruptive and distracting placements.
Cached or streaming video on a specific destination site offers the best chance of interesting consumers in brand messages, but it is not likely to reach a large audience unless it generates a viral outcome.
Whatever you come up with, don't forget to make it easy to open and distribute. File size is important, as is the media format. If your viral video has been created for a particular type of software that not many people use, how will you get people to spread it like wildfire?
Also, if you've made a video the impact will be better if you send the clip as an attachment rather than stream it. It's cheaper and, if you're not hosting it, it's more viral, too.
Download PDF Version
- Using Videos in Viral Marketing.
More and more advertisers are adopting video as broadband continues to rise and ad-serving technologies become more sophisticated. Online video advertising is really taking off. Users’ attention can be captured and ads stand out from the crowd in an increasingly ad-cluttered online environment. It is true that video formats cost five to ten times more to serve than standard banners and they involve a lot more production and implementation work but they may well be worth all of that if they achieve greater response rates.
Where to use online video if wishing to maximize its effect, is what advertisers must carefully consider. Video to be used on the Internet should be information and communication focused while video to be used on television should be focused on entertainment.
Like everything else, there are good ways and bad ways to use video advertising. Right now most marketers are incorporating their audio-visual content into existing embedded ad formats like banners or over-content formats like pop-ups. Though this could reach a potentially large audience, viewers are likely to be less captivated and more annoyed by these disruptive and distracting placements.
Cached or streaming video on a specific destination site offers the best chance of interesting consumers in brand messages, but it is not likely to reach a large audience unless it generates a viral outcome.
Whatever you come up with, don't forget to make it easy to open and distribute. File size is important, as is the media format. If your viral video has been created for a particular type of software that not many people use, how will you get people to spread it like wildfire?
Also, if you've made a video the impact will be better if you send the clip as an attachment rather than stream it. It's cheaper and, if you're not hosting it, it's more viral, too.
Download PDF Version
Posted by THE GROOVY GROUP®. Posted In : Marketing
What Not to Put in Your Social Media Profile.
May 6, 2014
- What Not to Put in Your Social Network Profile.
Online social networks have rapidly increased in popularity, especially over the past couple of years. Social networking websites are popular because they easily allow you to find, connect with, and develop friendships with other internet users, often ones that share the same interests as you. To find those individuals, you must join a social networking website and create a profile. It is often advertised that your social networking profile is the key to making and finding friends online.
As previously mentioned, your social networking profile is important when it comes to meeting other Internet users. This is because, in most cases, Internet users are looking to chat with someone who has the same goals, views, beliefs, and interests as they do. Without a personal profile, it would be difficult or impossible to tell what your interests are. That is why social networking profiles are not only important, but they are needed.
When it comes to social networking profiles, a lot of focus has been placed on what you should include in your profile or display on your profile page. It has been said that pictures produce the best responses, as well as detailed personal information. Although a picture and detailed personal information may help to increase your page views, you may be getting views that you do not necessarily want. Despite what you may believe, most social networking websites do not have restrictions on who can view your personal profile. In fact, Internet users, even those that do not belong to your online community, can easily see profile.
Since anyone, literally anyone, can see your social networking profile, on most social networking websites, you are advised to be cautious. Essentially, this means that instead of focusing on what you should put in your online profile, you should be focusing on what not to put. This is one the best ways to protect your safety, both on and offline.
As previously mentioned, pictures are often recommended with social networking websites. If you are interested in positing a personal picture of yourself in your online profile you can do so, but you are advised to carefully choose that picture. While you will want to look your best, you are advised against posting a picture that is too revealing or seductive in nature. Most Internet users can look at these types of pictures without feeling a thing, but for others these types of pictures spell danger.
If you make the decision to post a picture of yourself in your social networking website profile, you need to be careful about the rest of the information that you post. Although you may not necessarily think about it, a picture is just a picture, but combined with your name and address, it could be a deadly combination. You are advised to only post your first name in your profile. This will make it more difficult for anyone to try and contact you off of the Internet.
It is also advised that you carefully choose your location. A large number of online social networking sites require that you select a city, as well as a state. If it is allowed, you may only wish to list your state and not the city. If you are required to list the city and the state that you live in, you may want to think about using a nearby city or town, especially if you live in a small town. If an Internet predator wanted to contact you and you lived in a small town, it could be fairly easy for them to find you. That is why it is advised that you carefully select the answer to the location question.
In addition to the above precautionary measures, it is advised that you do not post detailed information on your children, the location of your home, your income, or when you will be leaving for vacation. By keeping these and the above-mentioned points in mind, you should be able to enjoy online social networking without having to always look behind your back.
Download PDF Version
Posted by THE GROOVY GROUP®. Posted In : Social Networking
Beware of Scams on the Internet. | How to Avoid them.
April 3, 2014
Beware of Internet Scams!
Posted by THE GROOVY GROUP®. Posted In : Advise
Want to improve your dreams?
March 16, 2014- For best results, play using headphones.
- 10-20 Minutes before sleep.
Posted by THE GROOVY GROUP®. Posted In : Music
Official Blog
About us.
| © THE GROOVY GROUP® |
| Head Office: 23 Ivory Walk, Bewbush, West Sussex, England. |
We are a well-established business that has built up an enviable reputation since going live on 27th July 2013.
|
Make a small donation! Because, every little helps.
Advertise Here
Text or image
Privacy Policy: THE GROOVY GROUP® is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using any of our websites, then you can be assured that it will only be used in accordance with this privacy statement.
THE GROOVY GROUP® may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.
© THE GROOVY GROUP® | Cestillion.com
