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Getting your "Buzz" On.

Posted by THE GROOVY GROUP® on Monday, April 20, 2015, In : Marketing 
Getting your "Buzz" On.



Viral marketing has matured a bit over the years. There seems to have been a shift to the web not just being seen by agencies and brands as another tick box for any ad campaign, which is significant enough, but now being the medium where a campaign is launched to create a buzz before it hits TV and print. Even before a movie is released which used to be seen as the pre-launch buzz-generation activity. Big business “gets it”. 

Buzz works! It can work for small ...


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Search Engine Keywords.

Posted by THE GROOVY GROUP® on Saturday, July 5, 2014, In : Marketing 
Search Engine Keywords.


Search engines are the vehicles that drive potential customers to your websites. But in order for visitors to reach their destination - your website - you need to provide them with specific and effective signs that will direct them right to your site. You do this by creating carefully chosen keywords.

Think of the right keywords as the Open Sesame! of the Internet. Find the exactly right words or phrases, and presto! hoards of traffic will be pulling up to your fr...


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Pros and Cons of Flash-based Sites.

Posted by THE GROOVY GROUP® on Saturday, July 5, 2014, In : Marketing 
Pros and Cons of Flash-based Sites.

  • Pros and Cons of Flash-based Sites

Flash-based sites have been a craze since the past few years, and as Macromedia compiles more and more great features into Flash, we can only predict there will be more and more flash sites around the Internet. However, Flash based sites have been disputed to be bloated and unnecessary. Where exactly do we draw the line? Here's a simple breakdown. 

The good:

Interactivity

Flash's Actionscript opens up a vast field of po...

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Generating Revenue With Good Planning.

Posted by THE GROOVY GROUP® on Saturday, July 5, 2014, In : Marketing 
Generating Revenue With Good Planning.



Generating Revenue With Good Planning

For anything to work well, care must be taken to make firm, workable plans to execute it and the same goes for website designs. With a well thought out website design, you will be able to create a site that generates multiple streams of revenue for you. In fact, may websites turn into online wasteland because they are not well planned and do not get a single visitor. Gradually, the Webmaster will not be motivate...

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Internet Marketing. | Search Engine Friendly Pages.

Posted by THE GROOVY GROUP® on Wednesday, May 7, 2014, In : Marketing 
Internet Marketing - Search Engine Friendly Pages.

  • Search Engine Friendly Pages

There is no point in building a website unless there are visitors coming in. A major source of traffic for most sites on the Internet is search engines like Google, Yahoo!, MSN, Altavista and so on. Hence, by designing a search engine friendly site, you will be able to rank easily in search engines and obtain more visitors. 

Major search engines use programs called crawlers or robots to index websites to list ...

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7 Sure-fire Ways To Increase Your Traffic.

Posted by THE GROOVY GROUP® on Wednesday, May 7, 2014, In : Marketing 
7 Sure-fire Ways To Increase Your Traffic.

7 Sure-fire Ways To Increase Your Traffic

Internet. Business. Profit. To fully integrate all of these words into a successful merging you will need another word. Traffic. Every article you will find about making your site or company successful would always include the importance of generating traffic.

So, we all know that in the core of it all, traffic is the most essential thing to a successful internet based business company. Aside from ensuri...

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10 Ways To Promote Your Blog.

Posted by THE GROOVY GROUP® on Tuesday, May 6, 2014, In : Marketing 
10 Ways To Promote Your Blog.
  • 10 Ways To Promote Your Blog.
1. Share your post on Social Media. Share the picture with a short teaser of the text from the blog as the caption and a link to your blog post. Keep the teaser text likable and sharable. This will make it easy for your friends to support you and promote your content.
    
2. Promote your status update with your blog link. This is a tool that Social Media sites has given you to keep your content in front of people who like your pa...

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Internet Marketing | Getting a “Buzz” On.

Posted by THE GROOVY GROUP® on Tuesday, May 6, 2014, In : Marketing 
Internet Marketing | Getting a “Buzz” On.

  • Getting a “Buzz” On.

 

Viral marketing has matured a bit over the years. There seems to have been a shift to the web not just being seen by agencies and brands as another tick box for any ad campaign, which is significant enough, but now being the medium where a campaign is launched to create a buzz before it hits TV and print. Even before a movie is released which used to be seen as the pre-launch buzz-generation activity. Big business �...


Continue reading ...
 

Using Videos in Viral Marketing.

Posted by THE GROOVY GROUP® on Tuesday, May 6, 2014, In : Marketing 
Using Videos in Viral Marketing.


  • Using Videos in Viral Marketing.

More and more advertisers are adopting video as broadband continues to rise and ad-serving technologies become more sophisticated.  Online video advertising is really taking off. Users’ attention can be captured and ads stand out from the crowd in an increasingly ad-cluttered online environment. It is true that video formats cost five to ten times more to serve than standard banners and they involve a lot more production...


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